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Sierra AI CEO Bret Taylor on Agents, Loyalty, and Distribution
AI is becoming the new front door to travel, and consumer behavior is moving faster than most companies can keep up.
In this Skift Take Sessions episode, Wil Slickers sits down with Skift Head of Research Seth Borko to break down what matters most from Rafat Ali’s Skift Global Forum conversation with Sierra AI CEO Bret Taylor, who also chairs the OpenAI board.
Wil and Seth unpack why distribution is the first battleground, why travel brands need to start building and cleaning up their data now, and why the real upside is not just cost-cutting but loyalty and revenue growth through personalized service at scale.
More from Skift Takes Sessions:
Want to access the full video of these sessions? Become a Skift Pro Subscriber today.
We'd love to see you at our next Live Skift event. Learn more here to see where and when you can see these sessions in person with other industry leaders just like you.
Connect with Skift
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Subscribe to @SkiftNews and never miss an update from the travel industry.
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By SkiftAI is becoming the new front door to travel, and consumer behavior is moving faster than most companies can keep up.
In this Skift Take Sessions episode, Wil Slickers sits down with Skift Head of Research Seth Borko to break down what matters most from Rafat Ali’s Skift Global Forum conversation with Sierra AI CEO Bret Taylor, who also chairs the OpenAI board.
Wil and Seth unpack why distribution is the first battleground, why travel brands need to start building and cleaning up their data now, and why the real upside is not just cost-cutting but loyalty and revenue growth through personalized service at scale.
More from Skift Takes Sessions:
Want to access the full video of these sessions? Become a Skift Pro Subscriber today.
We'd love to see you at our next Live Skift event. Learn more here to see where and when you can see these sessions in person with other industry leaders just like you.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.