At Skift’s Data + AI Summit, Wil Slickers sits down with Rob Drotar, Industry Principal at Thoughtworks, to unpack one of the next major shifts facing travel: the rise of AI agents as a new customer interface.
The conversation moves beyond chatbots and automation to the bigger commercial question: what happens to customer ownership when an AI agent starts discovering, comparing, recommending, and potentially booking travel on behalf of the traveler?
Rob explains why business-to-agent matters, how OTAs and suppliers may approach the shift differently, and why direct booking strategies could face new pressure. The discussion also covers digital twins, data orchestration, legacy modernization, and what travel companies need to make their products agent-ready.
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0:00 — Intro / Episode overview
0:20 — Interview begins with Rob Drotar
1:47 — What is Business-to-Agent (B2A)?
3:00 — Which travel sectors are leading the shift?
5:17 — Digital twins explained
9:30 — How to get agent-ready (3 buckets)
11:51 — Data orchestration challenges
13:49 — Legacy systems & the build vs. buy shift
17:32 — What travel leaders will regret