There is no word, or phrase to encompass how much our lives were impacted by the COVID-19 Pandemic. Life as we knew it was completely thrown out the window and we had to pivot and adjust to a more virtual world. But within the chaos, some exciting new developments were born. We invite Monica Breeding to the show to discuss how digital marketing took off since the pandemic and some tips on how to effectively use this area of marketing for your practice.
About Monica Breeding:
Monica is the Senior Vice President of Advisor Marketing at Financial Independence Group. With over eight years in the industry, she helps bring new and innovative ideas to marketing, as well as interpret market trends to make the best decisions for FIG.
LinkedIn: https://www.linkedin.com/in/monica-breeding-30160b47/
Key Moments:
1:27 - Monica’s Role At FIG
4:30 - How Digital Marketing Has Evolved
10:19 - Different Ways To Market Online
16:33 - Changes Since 2020
17:48 - Creating Facebook Ads
20:54 - Tracking Your Marketing Initiatives
24:35 - Perfecting Your Webinars
29:19 - Ways To Get Registration Numbers Up
33:31 - Having A Nurturing Process In Place Helps The Success Rate Of The Webinars
35:43 - The Advantages Of Live Events
38:12 - Measuring Results With Live Events
40:36 - What Monica Has Observed In The Live Event Landscape
44:52 - Using An Integrated Approach
Contact:
The FIG Sales Symposium: figsymposium.com
Josh's Email: [email protected]
Shawn's Email: [email protected]