John and Reena catch up with The Great Martino and learn how he got into the sign business in the first place ... Any guesses?

David Martino (aka "that orange guy," aka "The Great Martino") from Martino Signs stopped by to chat. Stay tuned for the full-episode! #signage #podcast

Do you suffer from Mission Drift? Celebrate Earth Day this August by turning off your video cameras while you podcast.
Podcasters don't need video in the same way streamers don't need audio.
Save the computing power, bandwidth, and mental units and focus on creating a great audio show. Actively LISTEN to your guests without staring at them through a Zoom call.
A typical 720p video is about 600MB compared to 60MB for the same length audio file. Your video is taxing the Earth at 10X the rate of an audio file ... and for what? More at johnpodcasting.com or x.com/johnpodcasting

John (Podcasting) explains why your podcast is not a live stream ...

1. Time-Shifting Core Value: Podcasts were designed for on-demand listening, allowing audiences to consume content at their convenience. Live-streaming undermines this fundamental benefit by requiring real-time attendance.

2. Limited Live Audience: Most podcasts attract minimal live viewership, often fewer than five viewers, making the effort and resources spent on live-streaming unjustifiable.

3. Split Focus and Quality: Hosts must divide their attention between presenting content and managing live interactions, leading to a decline in production quality and listener engagement.

4. Editing Avoidance: Many live podcasters forego the crucial editing process, resulting in lower-quality content that lacks the polish and coherence of edited episodes.

5. Technical Difficulties: Live-streaming introduces technical risks such as connectivity issues, audio/video glitches, and other unforeseen disruptions that can degrade the listener experience.

6. Lack of Flexibility: Live-streaming restricts the ability to correct mistakes, leading to potential on-air blunders that cannot be fixed post-production, harming the podcast’s reputation.

7. Audience Disengagement: Real-time engagement requires constant interaction, which can distract from the content’s depth and lead to a less meaningful experience for both live and future listeners.

8. Resource Intensive: Live-streaming demands more resources, including higher bandwidth, additional equipment, and increased preparation, which may not be justifiable given the small live audience.

9. Not Suitable for All Formats: Some podcast formats, such as narrative storytelling or in-depth interviews, are not conducive to live-streaming, as they benefit from careful editing and post-production enhancements.

10. Dilution of Content: Focusing on live interactions can lead to a dilution of the core content, as hosts might prioritize real-time audience engagement over delivering well-researched and thoughtfully presented material.

More at johnpodcasting.com or x.com/johnpodcasting

Gen X parents — ask your Gen Z kids about Mick Jagger. Do they think he's a one-name person like Cher, Bono ... McLovin?!?! #mcjagger

John welcomes back the prolific artist MaNiC to discuss his hard-won successes in the NFT space and fill in some blanks on his path to bipolar healing. Learn more about MaNic at ImManic.com — or contact John at JohnPodcasting.com Both are on X @ManicNFTs and @JohnPodcasting

John explains how Podcasting 2.0 failed and ways to bring the idea back to life.