Welcome to EP1 of Signal.
Signal is a marketing and advertising podcast where I will explore 3 interesting developments related to marketing and brands every week.
What they are, what they mean, why they’re important and what opportunities they create
The aim is to keep it punchy - 15 mins, once a week.
My name is Ben Shepherd, I work in marketing and advertising in Australia. I’ve been in the industry for almost 2 decades. And I wrote a book in 2020 about the area.
So if you give me 15 mins of your time every week, across the year I promise to give you back more than 150 interesting things that might spark a new idea, new conversation or even a new business.