Executive Summary: The three PPC fee structures explained, what your management fee should actually cover each month, minimum budgets that make sense, and red flags to spot before signing.
Percentage-of-spend pricing creates an incentive to grow your ad budget, not your ROI. Know the difference.Management fees should stay below 20–25% of ad spend — above that, the math rarely works.You must own your own Google Ads and Meta accounts. Non-negotiable.No conversion tracking from day one is the most common (and most expensive) PPC setup mistake.Google Search Ads need $1,000–$1,500/month in spend to collect enough data to optimize.
Decoding the signal for leaders. For the full strategic analysis, visit Signal Daily News.
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