YouTube's EMEA VP, Pedro Pina, is poised to deliver this year's MacTaggart Lecture at the Edinburgh TV Festival. Pina, who shepherds YouTube's massive business, creator, and content ecosystems across Europe, the Middle East, and Africa, is expected to drop significant insights. His address will undoubtedly shape the future of digital content and the creators who drive it. What will the platform's international boss signal for the industry's next chapter?