By Robyn Birkin
The podcast currently has 84 episodes available.
As part of our Signature Program Bootcamp I went live in our Facebook Group with an Ask Anything Q+A and it’s my pleasure to include the Replay here for you - if the sound is a little different to normal this is why.
In this live I answer questions including
And in case you missed it - the doors are closing imminently to my program, Launch Easy Life - here’s all the details!
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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
If you’ve ever thought to yourself “I just want to be accessible” so everyone can afford your products and services or so you can impact more people in the world: stop.
Because being accessible is killing your business
Here’s why:
You’re hoodwinked by the $27 and $67 offers online (and don’t understand that they’re not designed to be profitable)
There are two low ticket models in the market right now. The first is what’s called a SLO funnel (Self Liquidating Offer) and you’ll typically see these all over Facebook Ads. And I know that sometimes that feels so much easier (and less scary) than offering a program at a higher price, but here’s what you need to know:
Those products are only designed to offset ad spend, not deliver a product. And, they’re incredibly complex, so much so that I’d suggest they’re one of the most advanced business models out there. When you purchase one of these products, you’ll typically go through up to 50 iterations of the product before you find the right mix of Facebook Ads, Products and Sales Messaging (yes, I said Ads and Products with a plural).
That’s because these products always require Facebook Ads, and what you don’t typically see is that on the backend there are at least 3 more products - a bump offer (add-on at checkout), an OTO (one time offer) that is presented to you at the purchase thank you page, and a high ticket or signature product that these programs are designed to lead into.
I filter every decision in my business through the lens of Peace + Profit Decisions. I ask myself:
Is this the easiest path?
Is this the quickest path?
Is this the most probable path?
To the peace + profit goals I have for my business: and in almost every scenario - the lower ticket programs are none of those.
You’re coming across as poor quality.
Regardless of how life changing your content is, when you provide really “accessible pricing” - what you actually might be doing is repelling your Cloud 9 Clients because they don’t believe the claims you make are as good as you say they are.
You’re leaving yourself no room to pay yourself.
When you’re not paying yourself enough in your business, you get burnt out really quickly.
When you’re rewarded for your business and it’s worth your time, effort and energy: you have the motivation and financial support to continue and grow.
You’re not leaving any room to expand with ads or team
If you have the dream to impact the world and grow (at all levels - not just financially) then the number 1 way to do that is to have enough wriggle room in your budget to not just pay yourself, but to also invest in advertising (ahhhh the dream of having leads and sales come through without you doing much at all - and saving so much time and energy), and saving time through adding team members such as a part-time VA.
If you’re only charging an ‘accessible’ price, then you’re going to struggle to be profitable and do those things.
One of the most empowering concepts I’ve learned in business (which has helped me grow so much more) is to be ok with leaving money on the table and make peace with not having products and services that are for everyone.
I focus on one to two core products at a peace + profit price that is perfect and high value for my Cloud 9 Clients and am ok if not everyone can afford to work with me.
So how do I make peace with some people not having my paid support?
Easy! Know what the most accessible price is?
It’s free.
I invest in recording this podcast one to two times per week
I email my list once a week
I provide exceptional value in every one of my lead magnets
And I show up with free value nearly every day on social media
Every day, I’m sharing knowledge with the most accessible product: free products.
And in doing that - I get to continue to grow and expand my business, deliver exceptional results to my clients and “be accessible” (and feel super at peace) to the people who cannot afford to work with me.
If you’re snowed under with 1:1 clients, this episode is for you - it’s a business remodel!
I’m speaking in this episode about the 3 types of revenue you need in your online business if you want both peace + profit.
If you primarily offer 1:1 services, your calendar might look like 5 - 7 back to back Zoom calls each and every day, and my friend… that is exhausting!
It’s also going to lead to burnout pretty fast and keep you tethered to your desk like a corporate zombie. The true joy of running an online business is that you get to attend Pilates on Friday, catch all of your kids athletics carnivals and catch up with your friends for coffee on a random Wednesday.
So if that’s you, I’m going to speak to the 3 types of revenue you need, that’s going to allow you to not only reclaim the freedom in your schedule (and give you back SO much energy) but also ensure that you’re continuing to grow your revenue (instead of being stuck at the $5k x single session revenue plateau.
And if you’re like yes, already! Then don’t miss my Signature Program Bootcamp - join me for a LIVE 3 day bootcamp next week where together we’ll completely map our your Signature Program - from pricing to your course promise, your modules breakdown to how to structure your payment plans.
Click here to join our Bootcamp!
LINKS + WORK WITH ROBYN
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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
Over the years I’ve worked with so many providers who have had the dream to create ‘passive income’ in their business by creating a course, and then turning it evergreen.
And their desire for that has generally been because they want more peace in their business alongside profit.
Unpopular opinion:going evergreen is not the answer.
I’m a firm believer that live launches can feel spacious and bring you more peace and profit in your business.
Tune in to find out exactly why.
And if you’d like to join the waitlist for my program, Launch Easy Life, click here.
LINKS + WORK WITH ROBYN
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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
Well... this is it. The doors to the Peace + Profit Mastermind are closing and this is your last chance to apply to work with me over the next six months to scale your business to multi-six figures in part-time hours.
Don't miss your chance to speak to me about how I can support you in your business - here's all the details for Peace + Profit.
If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now
LINKS + WORK WITH ROBYN
FOLLOW
Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
Well... this is it. The doors to the Peace + Profit Mastermind are closing and this is your last chance to apply to work with me over the next six months to scale your business to multi-six figures in part-time hours.
Don't miss your chance to speak to me about how I can support you in your business - here's all the details for Peace + Profit.
If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now
LINKS + WORK WITH ROBYN
FOLLOW
Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
DM me on Instagram @robybirkin If you’d like to full breakdown of this plan :-)
Join Peace + Profit - my 6 month program established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with our Signature Success Framework, a big picture Strategy and a rock solid CEO mindset.
Doors closing 23 August
Apply for Peace + Profit
Reach out to me on Instagram
In this episode, I’m breaking down a revenue simulation of exactly what I’d do to create a $50,000 Quarter in business - and I’ve based it conservatively - this is a great time in business to present offers to your clients, and importantly it’s a really great time (if you do it right) to set up your business for the first quarter of the following year.
It’s obviously nuanced and depends on the offers and type of business you have but tune in to get an idea of how I’d generate $50k in Q4.
And of course - it you’d like that kind of support in your business - the place to get it is within Peace + Profit (but doors are about to close so don’t sleep on it!)
LINKS + WORK WITH ROBYN
FOLLOW
Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
Join Peace + Profit - my 6 month program established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with our Signature Success Framework, a big picture Strategy and a rock solid CEO mindset.
Apply for Peace + Profit
Reach out to me on Instagram
LINKS + WORK WITH ROBYN
FOLLOW
Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
"Love that big picture strategy idea...and dialled into the right one for us. This definitely resonated with me!"
"These questions make a lot of good sense."
"That totally makes sense!"
"Thanks for explaining all this so clearly!"
WOW - This is some of the feedback from our Sweet Six Playbook Training on Wednesday
Missed the training?
I've got you! We've uploaded the Masterclass here on the podcast BUT... it's going, going, gone - it's only going to be here for 72 hours so dive in:
If you want to see our graphics and get a sense of everything we shared (with controls)
==>> WATCH THE REPLAY HERE
This replay is available for 72 hoursAnd you'll notice at the end of the training we have opened up applications for the Peace + Profit Mastermind!
Spots are limited - Learn More here.
LINKS + WORK WITH ROBYN
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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
It's my absolute pleasure to welcome to the podcast a long term client, friend and one of the most genuinely nice and helpful people I know on the planet, Laura Watson.
I've worked with Laura in the Mastermind for several rounds and had the absolute pleasure of watching her business absolutely grow from the early days when she had a small but mighty Instagram following and was enrolling her earliest clients, to now having a consistent and ongoing enrolment of 1:1 clients, primarily through Instagram and on the brink of launching a truly well thought out Signature Program and Meta Ads Funnel.
You can hear in Laura's voice the passion she has for fertility coaching and supporting women through what is a truly difficult life experience, and in this podcast learn from:
ABOUT LAURA
Laura’s personal journey included failed fertility treatments, several unsuccessful rounds of IVF, and three heartbreaking pregnancy losses before completing her family with donor egg IVF.
She now supports women pursuing fertility treatments to build their families and helps them find control, confidence, and joy in a complicated process.
She is the author of the Positive Fertility Blog, was a featured author in the 2021 collaborative book, Infertility Success: Stories of Help and Hope for Your Journey.
CONNECT WITH LAURA
Website
Work with Laura
LINKS + WORK WITH ROBYN
FOLLOW
Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
The podcast currently has 84 episodes available.