Welcome to In Reality, the podcast about truth, disinformation, and the media hosted by Eric Schurenberg, longtime journalist and media executive, now founder of the Alliance for Trust in Media.

Any listener to In Reality is aware of the crisis in local news. It’s a five alarm fire. It’s the news desertification of rural America. And so, we can admire the problem forever.

But one of the goals of this program is to highlight the people who are attacking journalism’s problems of trust and sustainability. So let’s do that. Eric's guest is Erin Millar, the journalist-turned-entrepreneur behind Indiegraf, equipping news entrepreneurs with the tools and services that media businesses need to grow and thrive, but that most startup newsrooms haven’t the time, money or expertise to assemble on their own. If you think of Indiegraf as a media business in a box, you’re not too far off. 

In the process of building Indiegraf and its clients, Erin has some definite ideas about how local newsrooms can build trust, how advertising is an important part of not just revenue but also trust, and why reports of the death of local news are not just exaggerated, they are missing the trend. 

We think you’ll get a lot out of this. Maybe even hope. Now here’s Erin Millar. 

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com