May 15, 2019

Silence Isn’t Golden for Crisis Communicators

38 minutes

Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24x7, instant news coverage – is guaranteed for public relations doom. Bill Salvin, Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons learned and to share nuances of communicating in a crisis, bringing his vast PR insight from the U.S. Navy Reserves to the oil and gas industry.

This episode explores the critical questions that are oftentimes overlooked by communicators until a crisis beckons an immediate answer and plan of action:

Is my organization prepared for a crisis with the infrastructure and systems in place to appropriately and quickly respond?

When a crisis occurs, will we be ready to issue a statement within a very brief window of time? (Hint: You’ll learn today’s expected response time versus what it was 10 years ago!)

What if I have a tight PR budget? How can I still be prepared with limited resources to leverage?

Additionally, Bill shares his advice on proactively steering your company in the direction of PR success – during a crisis!

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Bonus: View the Ken Starr interview clip that was discussed in the episode.

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By Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

4.8

2727 ratings