76: In the Keys to Social Media Marketing, Tamay Shannon, the Founder of W2S Marketing, joins host William Glass to discuss the common pitfalls of social media marketing and how to maximize your marketing investments. You’ll hear tactical advice on how to effectively use social media. Shannon covers the myths of social media and how to avoid the common mistakes most business owners make.

We also cover Clubhouse marketing and how you can avoid the “tomfoolery” and charlatans that are abundant on the platform.

Key Takeaways:

About Tamay Shannon & W2S Marketing:

W2S Marketing, Where 2 Start Marketing, was created especially to serve small businesses. Social Media doesn't have to be hard, ineffective, or time-consuming. Tamay Shannon takes the overwhelm out of social media for small businesses. It can be an integral and money-making part of your marketing mix. She worked with brands such as Kim Coles, Government Contractors Association, and Garnish & Gather. She's been in business for over 10 years helping small businesses get the brand exposure they deserve without the hassle.

Website: https://w2smarketing.com/

Instagram: https://www.instagram.com/w2smarketing/

Disclaimer: This podcast is for information only. Always seek professional investing and legal advice.

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Silicon Alley is a Financial Glass Production

75: In What is an Intrapreneur, Nick Fredrick, the President & Founder of Rebar Technology Solutions, joins host William Glass to discuss the benefits of intrapreneurship and when you should use a subscription business model. This wide-ranging conversation outlines Nick's own path to becoming an intrapreneur and how you can pitch starting a business within the business to your boss.

Key Takeaways:

About Nick:

Nick Fredrick spent the last few years of his 10-year tenure at Affinion working as the VP of Operations where he oversaw the delivery of the organization’s products and services and managed 3rd party vendor relationships. The experience he gained in customer and vendor relationships, payment processing, and cloud-based software assisted Nick in his next role as GM of Strategic Business Solutions at W. Capra Consulting, where he bridged the gaps between technical and non-technical resources and leveraged his understanding of people, process, and technology to develop and implement solutions.

Nick is now serving as President at Rebar Technology Solutions, where he leads the team in providing a technology solution that solves for recurring billing and revenue technology needs.

Disclaimer: This podcast is for information only. Always seek professional investing and legal advice.

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Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals.

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Silicon Alley is a Financial Glass Production

74: In How to Build a Default Alive Business: The Different Types of Entrepreneurship, Andrew Hutton, the CEO & Founder of Day One, joins host William Glass to discuss the different types of entrepreneurship and how to decide which is right for you.

Key Takeaways

You’ll learn why accelerators like Y-combinator & TechStars are increasingly out of reach for early-stage companies and why their business model may not be an ideal fit for your business.

One of the most insightful takeaways is the notion of a default alive business and why no matter what flavor of business you build this is the most ideal state.

Andrew Hutton:

Andrew is the founder and CEO of Day One, a company that is creating the future of entrepreneurial education and support.

Day One's flagship program, our Fellowship, is a 10-week program designed for early-stage founders to level up as entrepreneurs and accelerate their business through mentorship, step-by-step playbooks, and a tight-knit community.

Before founding Day One, Andrew was Chief Innovation Officer at Human Ventures, a startup studio based in New York City, where he launched a dozen new startups over a 3 year period.

https://ww.joindayone.com

https://twitter.com/AWHutton

https://www.linkedin.com/in/andrew-hutton-3a030739/

Disclaimer: This podcast is for information only. Always seek professional investing and legal advice.

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Silicon Alley is a Financial Glass Production

73: In Cracking the Google Algorithm, Kelly Burgess, the CEO & Founder of Burg & Co. Marketing, joins host William Glass to discuss the keys to a profitable digital marketing strategy including SEO and content marketing. Kelly covers the keys to digital marketing success including how to do SEO the right way, how to effectively do content marketing, and how to beat the algorithms without compromising your user experience. Running a marketing agency, Kelly sees a lot of companies marketing strategies and she shares the number one mistake most people make when marketing their business. In addition, she shares what metrics matter for your digital marketing strategy and what questions to ask when vetting an SEO agency. You’ll also hear her story of how she quit her job to start the marketing agency while buying her first house and how from day one she’s incorporated community give-back into Burg & Co's DNA. 

About Kelly Burgess:

Kelly Burgess is the CEO and Founder of Burg & Co. Marketing. With almost a decade of content marketing and SEO experience, she specializes in helping health care companies drive in new patients by building proactive digital patient journeys and sharing authentic, trust-provoking content.

She has been featured in Fortune, Entrepreneur Magazine, and Bloomberg Businessweek as one of the leading women-owned businesses in marketing and is a member of a private women’s CEO group hosted by Forbes Magazine, and Burg & Co. Marketing has been named one of the top 10 SEO agencies in the country for 2020 by MarTech Outlook.

Kelly has unlocked the secret to digital marketing success.

On average, clients of Burg & Co. Marketing experience a 200+% ROI quarterly for new patients, and typically rank on the first page of Google search results for their geo-targeted areas. To preserve brand integrity, the Burg & Co. team only works with clients whose mission they completely align with, and they regularly take on passion projects to help invest back into the community.

Website: https://burgandco.com/

LinkedIn: https://www.linkedin.com/in/kellyburgessportfolio/

Disclaimer: This podcast is for information only. Always seek professional investing and legal advice.

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Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals.

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Silicon Alley is a Financial Glass Production

72: In the Psychopathic CEO & Why Business Ethics are Important, Jack McCullough, founder of the CFO Leadership Council, joins host William Glass to discuss dealing with a psychopathic boss. Jack shares why the most important executive relationship is between the CEO & CFO, how to identify and work with (or not work with) a leader who is a psychopath, the keys to hiring a great CFO as well as alternative options for startups like a fractional or part-time CFO, and the importance of ethical leadership.

About Jack McCullough:

Jack is a recognized thought leader in the world of financial leadership with a career that has included CFO positions at 26 companies. He founded the CFO Leadership Council, a global organization dedicated to empowering senior financial executives through innovative professional development programs and peer networking. Jack is Chair of the MIT Sloan CFO Summit, which has been recognized as the world’s most influential conference for chief financial officers.

Jack is a senior contributor to the Forbes CFO Network, where he writes about the opportunities and challenges facing finance chiefs.  He is the author of Secrets of Rockstar CFOs, based upon his conversations with 40 of the world’s best chief financial officers, and his forthcoming book, “The Psychopathic CEO: What To Do When The Boss Is Nuts.”

CFO Leadership Council: https://cfoleadershipcouncil.com/jackmccullough/

LinkedIn: https://www.linkedin.com/in/jackmcculloughcfo/ 

Twitter: https://twitter.com/jack_mccullough

Disclaimer: This podcast is for information only. Always seek professional investing and legal advice.

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Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals.

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Silicon Alley is a Financial Glass Production

71: In What Sales Leaders Get Wrong, Chris Beall, CEO of ConnectAndSell, joins host William Glass to discuss the common misconceptions in the sales profession. Chris shares the Tragedy of the Crossroads that has plagued the sales profession for centuries. He explains how to sell and the importance of executives as salespeople in business to business sales. We discuss the intersection of humans and machines and how best to enable each to do what they do best.

Chris Beall

For most of the past 30 years, Chris Beall has participated in software startups as a founder or at a very early stage of development. His focus has consistently been on creating and taking to market simple products that can be used successfully the first time they are touched, without having to take a course or read a manual.

His belief is that the most powerful part of any software system is the human being that we inappropriately call a “user,” and that the value key in software is to let the computer do what it does well — go fast without getting bored — in order to free up human potential.

Toward that end, Chris has been involved with Requisite Technology, GXS, Epiance, Qlip Media, Aptara, Cadis, Sun Microsystems, and Unisyn. He is currently CEO of ConnectAndSell, Inc., based in Silicon Valley.

LinkedIn: https://www.linkedin.com/in/chris-beall-7859a4/

ConnectAndSell: https://connectandsell.com/

Disclaimer: This podcast is for information only. Seek a professional for investing and legal advice.

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Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals.

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Silicon Alley is a Financial Glass Production

70: In GameStop Robinhood, and Your Legal Rights, Alex Darr, Attorney & founder of LawDog, joins host William Glass to discuss the meme stock mania, investing using arbitrage, and your rights in arbitration. Whether you know it or not, when you sign up for many technology services you give away your right to sue in open court agreeing instead to Arbitration. Specifically, Alex discusses arbitration cases rising from Robinhood’s decision to halt trading on GameStop, AMC, and other Meme stocks made popular by Reddit's r/WallStreetBets. Additionally, Alex is a bit of a trader himself having spent several years between a big corporate law firm gig and starting LawDog, trading stocks. Alex used a financial technique called arbitrage, not to be confused with arbitration, to make some money. You'll learn the difference between arbitrage and arbitration, and how you can bring a FINRA arbitration suit if you have been harmed as a financial services consumer. 

Disclaimer: This podcast is neither legal nor investing advice and is purely information only. Seek a legal or financial professional for advice.

Alex Darr has been recognized for his work successfully defending consumers against global financial institutions such as; JP Morgan Chase, US Bank, Citi and Bank of America, attorney Alex Darr knows consumer protection. His arbitration platform, LawDog, levels the playing field providing forced arbitration as a meaningful weapon to bring justice to the wronged. Alex received his Juris Doctorate from The Ohio State University Moritz College of Law.

LinkedIn: https://www.linkedin.com/in/alexanderdarr/

LawDog: https://www.lawdogslg.com/

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Silicon Alley is a Financial Glass Production

69: In How to Start a Company, Monica Brown Adeeko & Michael Adeeko, founders of DL2C (Direct Line to Compliance), join host William Glass to discuss how to start a company, building a business with your spouse, and the importance of life-long learning. Monica & Michael share how they fell into entrepreneurship after leaving successful careers in entertainment and media and built a technology company out of necessity to serve their clients. From their dining room table, DL2C grossed $1 Million in revenue in their first year! You'll learn how Monica and Michael continually break barriers as black business owners and how no one has the ability to offend them. One of the most insightful, entertaining, and wide-ranging conversations about business, success, and family.

About Monica & Michael

Monica Brown Adeeko oversees the daily operations and sales functions of Direct Line To Compliance, Inc. (DL2C). With more than 25 years of experience in sales and project management, Monica uses her skills and business development expertise to grow a profitable client base in the private and public sectors. Throughout her career, Monica has managed Fortune 100 corporate accounts, ranging from $2 to $5 million dollars. She volunteers with Alpha Kappa Alpha Sorority, Inc., World Youth Foundation, and others.

Michael Adeeko is the VP Senior Risk Manager of Direct Line to Compliance, Inc. (DL2C). His ingenuity and solution-driven nature inspired him to develop and produce two innovative compliance software tools, ColorCodeITTM Suite for one-touch compliance submissions, and ChameleonDocs for form and document analytics enabled by web portals and email campaigns. Michael holds several certifications and memberships with ISACA (Information Systems Audit and Control Association); iapp (INTERNATIONAL ASSOCIATION OF PRIVACY PROFESSIONALS), Mentor, Speaker and Technical Director for World Youth Foundation. He is an alumnus of The University of Texas at Austin and Texas Southern University.

Website: https://dl2c.com/

Give us a call: +1 713-773-522

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Silicon Alley is a Financial Glass Production

68: In Bootstrapping Your Business, host William Glass shares what bootstrapping is, why it is important, and how you can apply the principles in your business. Following this bootstrapping business advice will increase your chance of growing a successful business on a shoe-string budget. Bootstrapping your startup business doesn't have to be scary or complicated. Here are is the top advice and bootstrapping business ideas to get you started.

William Glass's Bio:  

William Glass is the CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.  William hosts the Silicon Alley Podcast providing a platform for entrepreneurs from all industries and backgrounds to tell their stories.  Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue.  In 2014, William was awarded a Fulbright Scholarship where he taught English in rural Thailand for 14 months. William is originally from Alabama, graduated from Rollins College in Winter Park, Florida, and now resides in New York City.  

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Silicon Alley is a Financial Glass Production

67: In If the Math Doesn't Work Back Away, Vince Carter, Host of the CFO at Home, joins host William Glass to discuss money, a failed franchise business and navigating wealth & corporate America as a Black man. We dive deep into Vince's failed franchise attempt and the red flags that Vince ignored, going against his better judgment… and the math. You’ll hear Vince share his experience navigating corporate America as a Black man and why the best investment he made was the first $100 he invested in his 401k.

Vince recently interviewed William Glass on the CFO at Home. You can listen to that episode here: https://apple.co/2M9RDUM

About Vince Carter:

Vince Carter is a podcaster, husband, father, and 30+ year veteran of corporate America, holding a variety of positions in telecommunications technical and financial management. He’s also a self-described money-nerd, spending his spare-time consuming articles, books, and podcasts on the subject. He holds an MBA degree, a Certificate in Financial Planning from Florida State University, and has completed Ramsey Solutions Financial Coach Master Training. Vince has also served as the CFO in his own home throughout his 25+ marriage and has 2 sons, both currently in college.

Vince started the CFO at Home podcast to provide help to others like him who are in charge of managing their family’s finances.

CFO At Home: https://www.thecfoathome.com/

Twitter: https://twitter.com/VincentPCarter

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Silicon Alley is a Financial Glass Production