Guitar Hero. Tony Hawk. Call of Duty. Assassin's Creed. For almost a decade, every major publisher released a title in this iconic franchises annually. But as we move forward as an industry, we're seeing more and more games like Fortnite and Rainbow Six: Siege embrace a single client, and then support it over multiple years with content updates. Even Assassin's Creed achieved its greatest success after taking a year break. All of this begs the question: Is the annualized IP dying, or is it already dead? Join Trevor and Zach for a down-and-dirty discussion on annualized IPs and the their future.