One of the biggest hurdles we face as coaches (specifically coaches who practice outside of cultural norms), is the fact that intensity leads to all the results you could want. Need to lose 20 lbs? You need high intensity. Want to build your self esteem? High intensity. Keep a competitive edge? Intensity.. intensity, intensity... Unfortunately we have learned (from our own mistakes) that this fits a specific demographic and doesn't sustain those who are trying to live a healthy lifestyle. Intensity is a stimulus and in order to benefit from that stimulus, you must respect that stimulus. Body, mind and effort must all be in agreement- if we're doing intensity, we're all in. If not, you'll end up going backwards. James and Colton are fired up today trying to answer the golden question "why do people think they NEED intensity to see results?"