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SilverCore.io Growth Podcast episodes
- The $80,000 Silence: Navigating Google’s Sudden Verification Shift
"Are your phones quieter than usual? 🎙️ In this episode of the SilverCore.io Growth Podcast, we dive into the July 3rd Google update that is making senior care businesses invisible. Learn why a single missed inquiry could cost you up to $80,000 and how to secure your profile today."
Book a Demo with https://silvercore.io/21 min - SilverCore.io Growth Podcast: Cracking the AI Search Code
Is your community’s review profile telling AI nothing? We dive into why "great staff" is no longer enough and how to use milestone-based prompts to get the citable feedback that wins over both families and search algorithms.
Book a Demo with https://silvercore.io/20 min - The SilverCore.io Growth Podcast: Capturing the "Invisible" Placements
Families in crisis don't wait for a callback—they call the next name on the list. In this episode, we dive into the data-driven reality of senior care intake and explain why a simple automated SMS can be your business's most effective lifeline. Learn how to protect your $2,500 to $4,000 monthly recurring revenue by simply holding the conversation open for your coordinators.
Book a Demo with https://silvercore.io/21 min - SilverCore Podcast: Why Reputation Alone Won’t Save Your Ranking in 2026
In this episode, we explore why a 4.7-star rating is no longer enough to stay at the top of local search results. Tune in to learn why Google is now rewarding "consistent movement" over long-term history and get a simple, 20-minute weekly routine to keep your profile active and your inquiry volume high.
Book a Demo with https://silvercore.io/10 min - Insert Company Fields Into Emails, Workflows, ContractsIn this episode of SilverCore.io Growth Podcast... we highlight a new capability in SilverCore.io CRM that lets you insert any company field—standard or custom—into emails, workflows, contracts, conversations, and AI context. Using the Custom Value Picker you select the Company group and add a bracketed placeholder that automatically populates with the right company data when messages or automations run. For businesses, marketers, and agencies this delivers deeper personalization, faster proposal and contract generation with fewer errors, and context-aware automations and AI responses that improve relevance and efficiency. The update connects company profiles to every communication channel so your stored data works harder across your CRM. Learn more about SilverCore.io CRM at https://silvercore.io2 min
- If/Else Workflows Now Use Opportunity Owners and FollowersIn this episode of SilverCore.io Growth Podcast... we introduce smarter automation in SilverCore.io CRM: workflows can now use Opportunity Owners and Opportunity Followers as conditions in If/Else actions. That lets teams route contacts and opportunities based on who’s assigned or following a deal, aligning automated paths with real team responsibilities. Setting it up is quick inside Automations—edit or create a workflow, add an If/Else action, and select the Owner or Follower condition to build branching logic. For marketers, agencies, and sales managers this reduces manual triage, enforces accountability, and speeds follow-up, making sales and marketing processes more consistent and efficient. Try it in your next workflow to streamline team routing. Learn more about SilverCore.io CRM at https://silvercore.io2 min
- Accounting Sync: Monitor, Diagnose, And Retry Failed InvoicesIn this episode of SilverCore.io Growth Podcast... we introduce Accounting Sync, a centralized dashboard inside SilverCore.io CRM that monitors and resolves invoice, contact, and transaction syncs with QuickBooks, Xero, and Wave. The tool gives a live view of which records transferred, shows failure reasons and last attempt timestamps, and lets you retry syncs directly from the dashboard—no support ticket required. For businesses, marketers, and agencies this reduces manual reconciliation, keeps accounting audit-ready, and speeds up issue resolution so financial records stay accurate and customer billing remains smooth. Accessible from Payments → Invoices & Estimates, Accounting Sync trims firefighting time and boosts confidence in your bookkeeping. Learn more about SilverCore.io CRM at https://silvercore.io2 min
- View SMS Activity On Dashboards Alongside Emails And CallsIn this episode of SilverCore.io Growth Podcast we cover the new SMS activity widgets that bring SMS reporting directly to your dashboards alongside Emails and Calls. You can add SMS widgets in dashboard edit mode, choose from five ready-made widgets, adjust filters and chart styles, and save—then monitor delivery health, inbound/outbound conversations, and message volume in real time. The update lets you break SMS by source (workflows, campaigns, bulk) and by sender, enabling clearer attribution and faster troubleshooting. With full Custom Metrics support and a formula builder for KPIs like delivery rate or inbound volume, marketers, agencies, and businesses get consolidated channel visibility and better reporting to optimize campaigns and team performance. Learn more about SilverCore.io CRM at https://silvercore.io2 min
- Housecall Pro Integration With SilverCore.io WorkflowsIn this episode of SilverCore.io Growth Podcast... we introduce a new Housecall Pro integration that connects scheduling and job management directly to Workflows inside SilverCore.io CRM. By creating an API key in Housecall Pro and linking it when you add a Housecall Pro trigger or action in Workflows, your CRM automations can respond to bookings, reschedules and job completions automatically. The integration speeds up operational tasks, reduces manual handoffs between sales and field teams, and enables more sophisticated nurture and follow-up sequences. Home service businesses, marketers and agencies gain tighter lead capture and more consistent customer communication while continuing to use Housecall Pro for day-to-day scheduling. Learn more about SilverCore.io CRM at https://silvercore.io2 min
- Why Families Read Your Last Four Reviews Before They Call
On this episode of the SilverCore.io Growth Podcast, we dive into the psychology of the senior care search. Discover why even 200 reviews won't help you if the most recent one is nine months old. We break down how to handle negative reviews to demonstrate accountability and why a simple automated text at the 72-hour mark is the most effective occupancy strategy you aren't using yet.
Book a Demo with https://silvercore.io/24 min
About SilverCore.io Growth Podcast
From the publisher's feed
Running a small business is hard enough — figuring out how to grow it shouldn't feel like rocket science. The Silvercore.io Growth Podcast is a casual, no-BS show built for small business owners…
who want practical strategies to attract more customers, keep the ones they have, and build something that lasts.
Each episode breaks down real growth tactics and product insights in plain English, the kind of stuff you can actually put to work this week. No corporate fluff, no overwhelming theory. Just honest conversations about what moves the needle for businesses like yours.
Hit subscribe and let's grow together.
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