Simon Bowen is a visual models expert who excels in simplifying complex sales and positioning salespeople as the 'sage'. He explains that by moving from verbal to visual speeds up the process with deeper understanding and an ability to show more tangible outcomes. There has been a shift in markets and sales are changing with those who are able to make the customer feel safe most likely to be the ones with continued success. We talk about the new type of sales funnel where degrees of safety are the new measures as sellers align to the buyers' underlying psychological needs. It is an approach where salespeople must ditch the ego and be prepared to defend their customers. Are you noble enough to accept the challenge?