Born and raised in Canada and fresh out of college, Simon Huck found himself in New York City in the company of A-list celebrities after landing the job of his dreams in PR with Lizzie Grubman and Jonathan Cheban. After quickly establishing himself in the industry as a savvy PR executive, Simon grew to eventually take over Command PR from Cheban in 2012 and rebranded it to Command Entertainment Group, which he’s been running ever since.

In 2020, after seeing several friends fall victim to a series of catastrophic events, such as losing homes to wildfires and hurricanes, Simon decided to launch JUDY, a collection of emergency products to help families better prepare for crisis.

In this episode, we discuss Simon’s upbringing and experience in the PR world working with countless brands and celebrities, life as a reality TV star, the importance of building meaningful relationships, launching and building JUDY as well as their recent collaboration with Tiger King, why everyone should prepare for emergencies, and much more.

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