Simon Huntley of Small Farm Central on Farm Marketing

Simon Huntley is the founder and developer at Small Farm Central, a technology company focused on farming business success with a website builder designed for small farms, a CSA member management and sales solution, and more. Simon is also the author of the new book, Cultivating Customers. Small Farm Central grew out of Simon’s work with an expanding CSA program in western Colorado. Simon got into online marketing before e-commerce was cool, and definitely before its use was widespread in the farming community. And serving over a thousand direct-marketing farmers, Small Farm Central and Simon have a lot of direct contact with what’s working and what isn’t in the direct-to-consumer marketplace. We dig into the world of marketing and relationship-building for small farms, including how to apply the marketing funnel concept in your farm marketing, how to build trust and create a sense of authenticity with your customers, what to do with your website to get customers engaged with your farm, how to get your customers to open your email newsletters, and much, much more. The Farmer to Farmer Podcast is generously supported by Vermont Compost Company.