This week Sue and ASD talk to Simon Sadie, the CEO of GroupMW, the WPP team for Mars, having previously worked for Aegis as President of Global Client Management , MPG as a MP of Strategy and the BBC as Head of Advertising, beeb/BBC Online. He also founded his own consultancy called babytiger. If that wasn't enough, he is also a trained “three principles” practitioner, which focuses on helping people understand how the power of their own thinking frames their ability to achieve their potential.