I cannot understand why Simon Sinek is meant to be good. Or why so many hold him up as the Jesus of management wisdom.

He is a random platitude generator. He is a serial Anecdote Repackager, implying credit for the work of real achievers.

More thoughts on that, and why I'd prefer Gary Vaynerchuk to be my boss over Simon Sinek.

And the management writer you may not have heard of who actually is as insightful as Sinek thinks he is.