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In this episode of E-Coffee with Experts, our host Ranmay chats with Simon Wishy, Managing Consultant at Voco Veritas Consulting Ltd., to reveal the truth about the digital marketing industry, why so many agencies get it wrong and how his ROI-first model flips the traditional approach.
He breaks down how most businesses waste money by skipping the numbers, and why SEO should never start with “let’s build a website.”
We explore how Simon uses paid search campaigns not just for fast results, but to validate SEO decisions with cold, hard data. It’s like renting vs. owning, and he explains how to make the leap profitably.
Simon also shares insights on the impact of AI on SEO, why Google's tech is still king, and how marketers are underestimating what it takes to stay competitive.
With stories from his client work and actionable advice for young entrepreneurs, this episode is a must-watch for any leader who wants to turn digital noise into measurable growth.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:36: Introduction
01:36 - 02:01: Leaving corporate life to start a consultancy
02:01 - 02:45: The problem with most digital agencies
02:45 - 03:54: ROI-first strategy explained
03:54 - 05:14: Why SEO should start with business modeling
05:14 - 06:20: How audience analysis guides campaign success
06:20 - 07:09: Keyword value prediction & SEO investment logic
07:09 - 07:55: SEO vs PPC – what works better?
07:55 - 08:32: Using PPC to test before investing in SEO
08:32 - 09:36: AI's disruption in SEO & Google’s advantage
09:36 - 10:15: Why Google’s tech still leads the game
10:15 - 11:38: Favorite client wins & scaling success stories
11:38 - 11:53: Why long-term relationships matter in marketing
11:53 - 12:56: Advice for young marketers & entrepreneurs
12:56 - 13:44: Where to find Simon & final thoughts
https://www.linkedin.com/in/simon-wishy-672a3817/
https://www.vocoveritas.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay chats with Simon Wishy, Managing Consultant at Voco Veritas Consulting Ltd., to reveal the truth about the digital marketing industry, why so many agencies get it wrong and how his ROI-first model flips the traditional approach.
He breaks down how most businesses waste money by skipping the numbers, and why SEO should never start with “let’s build a website.”
We explore how Simon uses paid search campaigns not just for fast results, but to validate SEO decisions with cold, hard data. It’s like renting vs. owning, and he explains how to make the leap profitably.
Simon also shares insights on the impact of AI on SEO, why Google's tech is still king, and how marketers are underestimating what it takes to stay competitive.
With stories from his client work and actionable advice for young entrepreneurs, this episode is a must-watch for any leader who wants to turn digital noise into measurable growth.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:36: Introduction
01:36 - 02:01: Leaving corporate life to start a consultancy
02:01 - 02:45: The problem with most digital agencies
02:45 - 03:54: ROI-first strategy explained
03:54 - 05:14: Why SEO should start with business modeling
05:14 - 06:20: How audience analysis guides campaign success
06:20 - 07:09: Keyword value prediction & SEO investment logic
07:09 - 07:55: SEO vs PPC – what works better?
07:55 - 08:32: Using PPC to test before investing in SEO
08:32 - 09:36: AI's disruption in SEO & Google’s advantage
09:36 - 10:15: Why Google’s tech still leads the game
10:15 - 11:38: Favorite client wins & scaling success stories
11:38 - 11:53: Why long-term relationships matter in marketing
11:53 - 12:56: Advice for young marketers & entrepreneurs
12:56 - 13:44: Where to find Simon & final thoughts
https://www.linkedin.com/in/simon-wishy-672a3817/
https://www.vocoveritas.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]