The Google Ads PPC platform is a monster that can gobble up your budget and spit you out with absolutely nothing to show for it. But this is very easy to avoid, and in this episode of the show, we offer some very simple, easy-to-follow advice for getting a return on your PPC investment.

This is a great episode for B2B brands, not so much for B2C's coz that's not our area of expertise. So if you're a marketing manager or CMO of a B2B brand and you are nervous about Google taking your budget without giving you something positive to report back to the board, you'll enjoy it and get some very useful advice.