Whether you want to grow your business or simply have more control of your business, this episode is for you. I met my guest, Brendan McGurgan, when he reached out to me regarding an article I had published on Forbes. He is someone who has really walked the talk. As a CEO, he has scaled a company from a couple dozen employees to seven hundred employees. He retired as CEO and decided to launch a business to help other entrepreneurs scale. Brendan’s model of growing a business starts with psychology and mindset with tools and strategies to build a vision and to build resiliency. You don’t often hear of these methodologies in any other approaches to growing a business, yet they are fundamental in creating real change. If you’d like to grow a business that doesn’t own you, and you seek autonomy, freedom AND growth…listen in.

 

What You’ll Learn-

 

• The number one thing that stops entrepreneurs from scaling
• The root of what we often call “lack of ambition”
• What it means to scale with purpose
• How to create certainty in your scaling approach
• Why detaching yourself from your organization is key
• How to inspire your people to strive towards your vision
• Re-evaluating how your psyche is affecting your business
• The science behind where many of our fears come from
• How Brendan leverages Wim Hof’s work personally and professionally

 

Resources-

 

• Website: https://simplescaling.com/
• LinkedIn: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
• Book available on Amazon: https://www.amazon.com/dp/B09T5K4BW9/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
• Book: “Start with Why” by Simon Sinek

 

About Brendan- Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that if you have a wonderful product or service then you have an obligation to Scale. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit, scaled from 15 to almost 700 employees spanning 6 continents and exported to more than 100 countries.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored the Amazon Best-Seller, Simple Scaling: 10 Proven Principles to 10x your business.

In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a coach and mentor to scaling CEOs, a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and graduated in 2021 as a Wim Hof Method Instructor.