Simple Secrets w/ Chris Allen

It’s official!

Mark Twain and Abraham Lincoln get credit for more quotes they didn’t actually originate than any other historical figures.

I saw a funny one online the other day...

“Don’t believe everything you read on the Internet.” — Abraham Lincoln

People mentioned in this episode:

* Abraham Lincoln* Mark Twain

Books and other resources mentioned in this episode:

* The Sopranos

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods.

Today, the highest honor you can garner in Direct Marketing is called "The Caples Award."

His book, Scientific Advertising, is as relevant today as it was when he published it.

Why? Because people are the same.

That’s why a Bible story is just an interesting or enlightening as it was two thousand years ago.

Our surroundings are certainly different, but our human nature is the same.

Just as it will be two thousand years from now.

People mentioned in this episode:

* John Caples

Books and other resources mentioned in this episode:

* Mad Men* Scientific Advertising* The Bible

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

Yes, tomorrow is promised to no one.

So make today the day you begin to turn it all around.

People mentioned in this episode:

* George Eliot (pen name of Mary Ann Evans)

Books and other resources mentioned in this episode:

* None today.

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

I’ve always enjoyed the Nightingale-Conant personal development courses.

I remember when you’d get the big binder with all the cassettes in it.

This quote is from The Strangest Secret, written and narrated by Earl Nightingale himself in 1956.

Emerson probably beat him to it, though, when he wrote...

“A man is what he thinks about all day long.”

But I like the transformational optimism in Mr. Nightingale’s version best.

People mentioned in this episode:

* Earl Nightingale* Ralph Waldo Emerson

Books and other resources mentioned in this episode:

* The Strangest Secret* Nightingale-Conant

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

For my money, David Lee Roth is the greatest frontman in the history of Rock and Roll.

I didn’t say “singer” -- there’s a huge difference, so don’t even start.

He's also come up with more than his share of keen insights over the years.

This one has always stuck with me since I heard him say it back in 1986.

People mentioned in this episode:

* David Lee Roth

Books and other resources mentioned in this episode:

* Rat Race

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

Mr. Ziglar was truly one of the greats.

Even after his passing, I think this man continues to touch more lives and help more people in a day than most of us – myself included – do in a lifetime.

People mentioned in this episode:

* Zig Ziglar

Books and other resources mentioned in this episode:

* Leave It to Beaver

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

The book, North Dallas Forty, was made into a movie in the seventies starring Nick Nolte and Mac Davis.

Lots of great character actors in there, too, like Dabney Coleman and G. D. Spradlin (who you might also know as the Senator who tries to extort Michael in The Godfather: Part II).

People mentioned in this episode:

* Nick Nolte* Mac Davis* Dabney Coleman* G. D. Spradlin* Jerry Seinfeld

Books and other resources mentioned in this episode:

* North Dallas Forty (book)* North Dallas Forty (movie)* The Godfather: Part II* The Tonight Show with Johnny Carson

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

This quote often attributed to Nelson Mandela, but it’s actually from Ms. Williamson’s book, A Return to Love.

Here’s the complete paragraph:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

People mentioned in this episode:

* Marianne Williamson* Nelson Mandela* Jessie B. Rittenhouse

Books and other resources mentioned in this episode:

* A Return to Love* My Wage

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

I feel the need to do a quick rewrite of Mr. Swindoll here:

“Life is 10% what happens to me and 90% how I respond to it.”

You’ll hear why in a minute.

People mentioned in this episode:

* Charles R. Swindoll* Steve Chandler

Books and other resources mentioned in this episode:

* None today.

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com

If you've listened to previous episodes of this podcast, you probably know why this is one of my favorites...

Because it puts you in charge of your own feelings!

You?

In charge?

Imagine that!

People mentioned in this episode:

* Eleanor Roosevelt

Books and other resources mentioned in this episode:

* None today.

Six things about Simple Secrets and its founder, Chris Allen:

* Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

* Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

* Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

* In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

* For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

* When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don't forget your FREE GIFTS!

* If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com