Greg Crabtree, CPA, is the Founder of CRI Simple Numbers, a business profitability consulting and advisory firm providing tax and accounting services to entrepreneurs and businesses. As a serial entrepreneur, he founded Crabtree, Rowe & Berger, PC, an accounting firm focused on entrepreneurs’ business needs and growth strategies, which merged with CRI in 2019. Greg is the co-author of Simple Numbers, Straight Talk, Big Profits, which covers core principles for building business wealth.

In this episode:

Most entrepreneurs aren’t financially savvy. When determining their company’s profitability, they often analyze inaccurate data without understanding its implications. What metrics should you evaluate to develop a simple system for scaling your business?

As a CPA and financial strategies expert, Greg Crabtree knows that focusing solely on revenue is futile. Instead, businesses must measure and optimize gross profit margins by calculating revenue and subtracting associated costs. Your ideal gross profit margin should be $2 for every dollar of labor, so you must maximize productivity and efficiency to maintain your profit goals. Greg recommends creating a system that incorporates these metrics for operational success.

Greg Crabtree, the Founder of CRI Simple Numbers, joins Adi Klevit in this episode of Systems Simplified for a conversation about gross profit margins. Greg talks about the importance of optimizing price, productivity, and people, his processes for increasing cash flow and labor efficiency, and fundamental financial metrics.