We highlight 5 top industries that use segmentation to maximize their marketing efforts in reaching their target consumers.  We also elaborate on how they can improve and get to the next level. Thanks for listening.

"It's about knowing how marketing segmentation is applied across different industries." We discuss 3 types of marketing segmentation and how they are applied for big brands across the globe.  This Episode is powered by www.BoardActive.com

We discuss how Brand Apps can build personal relationships between business and people.  This is done in 3 unique, yet complimentary components.   When these 3 parts are combined effectively mobile marketing magic comes to life.  Thanks for listening.

Imagine a world where brands can drop personalized, location-based messages right onto your smartphone...

That day has arrived. Thanks for listening.

We discuss the areas that App owners struggle in when it comes to retaining their user's loyalty. We don't stop there. We provide solutions here, also. Listen in to expand your knowledge of commonplace issues and how they are solved. Thanks for listening.

On this episode, we get to know Doug Pittman, Founder and CEO of BoardActive. This is an intriguing story of humble beginnings, business lessons, and moving and shaking his way to success.  A must listen.

We discuss the importance of proper branding. We elaborate on imagery, recognition, repetition, and reputation. 

Today we discuss the mistakes that App owners make with their mobile push notifications. These errors can be very costly. In some cases, App owners can lose their users altogether. A tragedy that can be avoided by App owners using simple techniques in communicating with their users. Thanks for listening.

We discuss all the aspects of mobile targeting and how companies can maximize this amazing practice in business.  Thanks for listening.

We discuss all the details of what it means to be an App Owner.  It may seem simple, but it is a very complex deal.  Listen in as we explain.