This document, "Fixing Technical & Complex Messaging in Cybersecurity Marketing," discusses strategies for effective communication in the cybersecurity industry. It highlights the common pitfall of using overly technical jargon and suggests focusing instead on benefits over features. The text advocates for plain language and analogies to make complex concepts understandable for diverse audiences, including non-technical decision-makers. Additionally, it advises layering content to cater to different levels of technical understanding, ensuring that information is presented clearly and concisely. Ultimately, the article emphasizes that clarity is a significant competitive advantage in a crowded market.