Sierra Whiskey Co. is an enterprise founded by two friends who had a common goal. Shirk the status quo while making products in which form follows function. We offer premium, innovative products that still maintain an air of timelessness, like our UNDERTAC INFANTRY men's tactical underwear.
We value honor, excitement, class, and action. We believe it is not only okay to be who you are but necessary and vital to your existence, and for that we make no apologies. We encourage our customers to live life to the fullest and we'll provide you the gear to do so.