About the Guest:

Amy Hager is an esteemed organic marketing mentor currently serving at the Joyful Business Revolution. With a passion for empowering individuals to harness their unique strengths, Amy helps clients develop authentic, effective marketing strategies void of traditional advertising methods like Google or Facebook ads. Her core focus is to help businesses align their marketing efforts with their innate gifts and energy, thereby fostering genuine connections with their ideal audience.

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Episode Summary:

In this engaging episode of "Building the Abundant Woman," host Samantha is joined by Amy Hager, the organic marketing mentor from Joyful Business Revolution. Amy shares invaluable insights into leveraging one's unique gifts to create effective marketing strategies without the reliance on traditional advertising platforms such as Google or Facebook ads. The conversation dives deep into the nuances of aligning business practices with personal energy levels and intrinsic strengths, providing a fresh perspective on how to approach marketing authentically.

Amy articulates the importance of storytelling in marketing and the need to connect with potential clients on a personal level. Highlighting her own experiences transitioning from corporate to entrepreneurship, Amy discusses the common pitfalls many women face when setting up their businesses and emphasizes the significance of creating a business that adds joy, not stress, to their lives. Key concepts such as understanding your content personality and the power of consistent, strategic messaging are explored in depth, offering listeners practical advice to apply in their entrepreneurial journeys.

Key Takeaways:

• Align Marketing with Personal Strengths: Discover how to leverage your unique energy and expertise to develop effective marketing strategies that resonate with your audience.
• Storytelling in Marketing: Learn how to connect with your clients through storytelling to build trust and rapport quickly.
• Content Personality Types: Understand the five content personality types and how to utilize your dominant type to create impactful messaging.
• Creating a Lifestyle-Friendly Business: Amy discusses the importance of structuring your business to fit your personal life, avoiding the trap of creating a "business prison."
• Consistent Strategic Messaging: The significance of developing a consistent marketing message and sticking with it for at least 90 days to evaluate its effectiveness.

Notable Quotes:

1. "We really believe that you are your best messenger and your best marketer." - Amy Hager
2. "Marketing really is here to create conversation. And a lot of times, people go into presentation mode in marketing." - Amy Hager
3. "When you can articulate the experience that you're going to create to guide people from island of stuck to island of success, that will always help you feel more confident when you're bringing on new clients." - Amy Hager
4. "When you can double down on what your innate strength and innate gift is and let the rest go, I think that's the best advice I can give anybody out there who is starting a business." - Amy Hager
5. "Be okay with having strengths and weaknesses, and really let your strengths be strengths and let the weaknesses go. We don't need to improve upon them." - Amy Hager

Resources:

• Amy Hager on Facebook: Amy Hager
• Joyful Business Revolution Website: Joyful Business Revolution
• Content Personality Quiz: Content Personality Quiz

Don't miss this episode full of transformative insights and practical advice for building a joyful and authentic business. Tune in and stay connected for more enlightening episodes of "Building the Abundant Woman"!