In this episode of Why Restaurants Fail, Garrett Lang dives into one of the most overlooked killers of restaurant profits — overly complex menus.

From kitchens overwhelmed by endless ingredients to customers paralyzed by too many options, Garrett exposes how “more choices” can actually lead to chaos, waste, and shrinking margins. He breaks down why big chains like The Cheesecake Factory can handle complexity — and why most independent restaurants can’t.

Discover how to simplify your menu without losing creativity, focus on your best-selling dishes, and turn your menu into a profit-driving system that highlights what customers love most. Because in the end, success isn’t about offering everything — it’s about offering the right things beautifully and consistently.