The Visual Lounge

Simplify: Video Design and Production


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Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production.

But just because those features are there doesn’t mean you have to use them… Sometimes less is more.

Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.

But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience.

Learning points from the episode include:

  • 00:00 - 00:43 Introduction
  • 00:43 - 03:23 What we can learn from Notion’s videos
  • 03:23 - 06:31 How to focus on the right things
  • 06:31 - 09:21 How to decide what should and shouldn’t be in your videos
  • 09:31 - 10:48 The trick to making your wording simpler
  • 10:48 - 13:20 How to make your videos simpler in the editing room
  • 13:20 - 14:29 Why simple doesn’t mean boring
  • 14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos
  • 16:02 - 17:28 What we can learn from other videos
  • 17:28 - 19:17 Ask yourself this important question
  • 19:17 - 19:52 Outro

Important links and mentions:

  • Notion’s Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc

...more
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The Visual LoungeBy TechSmith Corporation

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