Simplify w/ Evan Umberger

I front squatted 295 lbs on Monday — a new 1 rep max personal record…and how does it relate to you and marketing?

What’s on your marketing KPI scoreboard that you’re tracking right now?

• eBook Downloads
• Average Order Value
• Guest Podcast Appearances
• Ad Spend
• Return on Ad Spend
• Cost per Lead per Channel
• Live events
• New Leads Total
• Cost to Acquire a Customer
• Webinar sign-ups
• Lifetime Value of a Customer
• Testimonials collected
• Phone calls scheduled
• Unscheduled calls picked up

This list could go on and on, especially when you get into all of the details.

Of course, you’ve got goals for some or all of these. The hard part isn’t setting goals — it’s the focus and devoting resources to the basics, the quality, and encouragement that create enough resistance to make you stronger and knock out your goals.

Most people pick numbers that feel safe, or they focus on the wrong numbers that won’t have the greatest impact. Which ultimately leads to unmet expectations and frustration.

I want to encourage you to set targets designed to stretch you and your business, focus on the right things, and build your capacity (not just a checkbox).

Comment your top marketing metric(s) and let’s cheer each other on!

Music from Chillhop Music - ⁠⁠⁠⁠https://chillhop.ffm.to/creatorcred⁠⁠⁠⁠

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I help brands tell compelling stories that create emotional connections with their customers as the heroes.

As a Fractional Marketing Advisor who has 15+ years of B2B and B2C marketing leadership and has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.

Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction. https://www.evanumberger.com/contact

Marketing Directors and Creative Directors are designed to help you succeed. They’re meant to come alongside you, draw out the gold, and share it with the world. You’ll learn the frameworks you can use, how to tell your story better, and leverage AI to get in the red zone.

Build trust with new investors - ⁠⁠https://www.evanumberger.com/trustpeak⁠⁠

Connect with Isaac Burrow on LinkedIn - https://www.linkedin.com/in/isaac-burrow-6a2b2624/

Learn more about Oak IQ - https://www.oakiq.com/

#Simplicity #Leadership #Marketing #RealEstate⁠

Music from Chillhop Music - ⁠⁠⁠⁠https://chillhop.ffm.to/creatorcred⁠⁠⁠⁠

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Many businesses struggle with fragmented and inconsistent marketing efforts due to limited time, resources, and expertise. These challenges make it difficult for you to engage the target audience effectively, measure ROI, and sustain growth based on your goals, team, speed, quality, complexities, and budget. As a Fractional Marketing Advisor with 15+ years of B2B and B2C marketing leadership, plus has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.

Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction - ⁠⁠⁠⁠https://www.evanumberger.com/contact⁠

Ben shares lessons from special ops leaders, how to make a decision when there are a lot of doors in front of you, plus you'll be able to apply principles with risk and mountaineering into your everyday life.

Build trust with new investors - ⁠https://www.evanumberger.com/trustpeak⁠

Connect with Ben Brundage on LinkedIn - https://www.linkedin.com/in/benjamin-brundage/

Learn more about Crystal View Capital - https://www.linkedin.com/company/crystalviewcapital/

#Simplicity #Leadership #Marketing #AutomationMusic from Chillhop Music - ⁠⁠⁠https://chillhop.ffm.to/creatorcred⁠⁠⁠

--Many businesses struggle with fragmented and inconsistent marketing efforts due to limited time, resources, and expertise. These challenges make it difficult for you to engage the target audience effectively, measure ROI, and sustain growth based on your goals, team, speed, quality, complexities, and budget. As a Fractional Marketing Advisor with 15+ years of B2B and B2C marketing leadership, plus has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction - ⁠⁠⁠https://www.evanumberger.com/contact⁠

Evan and Luke discuss the importance of storytelling in marketing, Donald Miller's "StoryBrand Framework", and share the keys to creative longevity and mental health.

Connect with Luke Gajary on LinkedIn - https://www.linkedin.com/in/luke-gajary-a5217937/

Top Strategic Frameworks - https://www.evanumberger.com/frameworks

#Simplicity #Leadership #Marketing #AutomationMusic from Chillhop Music - ⁠⁠⁠https://chillhop.ffm.to/creatorcred⁠⁠⁠

--Many businesses struggle with fragmented and inconsistent marketing efforts due to limited time, resources, and expertise. These challenges make it difficult for you to engage the target audience effectively, measure ROI, and sustain growth based on your goals, team, speed, quality, complexities, and budget. As a Fractional Marketing Advisor with 15+ years of B2B and B2C marketing leadership, plus has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction - ⁠⁠⁠https://www.evanumberger.com/contact⁠

He who tells the best story wins. Storytelling is a crucial skill for marketers, thought leaders, and anyone who wants to connect deeply with their audience. Learn how to use the hero's journey, a powerful 12-phase framework for crafting engaging stories, to enhance both short-form and long-form content, increasing engagement, watch time, and brand loyalty.

Nick Stromwall's driving motivations are faith, community, and outsized generosity. Listen as he shares strategies for multiplying your impact in business, community, and family life.

Nick shares his journey from a college pastor to a real estate entrepreneur, emphasizing the importance of taking risks, investing in oneself, and integrating faith into work. They also talk about the importance of curiosity, setting goals, and reverse engineering your path to success. Tune in for practical tips and inspiring stories on leadership, marketing, and automation.

Connect with Nick on LinkedIn - https://www.linkedin.com/in/nickstromwall/

Top Strategic Frameworks - https://www.evanumberger.com/frameworks

#Simplicity #Leadership #Marketing #Automation

00:00 Intro

00:50 Balancing Family and Business

02:39 The Journey to Success

09:22 Faith and Community Impact

12:40 Real Estate Ventures and Lessons Learned

19:01 Leadership and Personal Growth

29:44 Conclusion and Key Takeaways

Did you know that a 1% daily improvement can lead to a 37x improvement by the end of the year? Discover a framework and practical examples to improve your marketing, operations, and leadership in less than 6 minutes.

Top Strategic Frameworks - ⁠https://www.evanumberger.com/frameworks⁠

#Simplicity #Leadership #Innovation #MrBeast

Music from Chillhop Music - ⁠https://chillhop.ffm.to/creatorcred⁠

--

Many businesses struggle with fragmented and inconsistent marketing efforts due to limited time, resources, and expertise. These challenges make it difficult for you to engage the target audience effectively, measure ROI, and sustain growth based on your goals, team, speed, quality, complexities, and budget.

As a Fractional Marketing Advisor with 15+ years of B2B and B2C marketing leadership, plus has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.

Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction - ⁠https://www.evanumberger.com/contact

In this episode, you'll hear from Rhonda Ellis, DBA, PCC, NBC-HWC, a seasoned leadership and corporate wellbeing coach. Rhonda unpacks impactful 'tiny tweaks' that you can apply in your leadership and personal well-being, the importance of modeling behavior, and discovering the power of asking for opportunities. You'll learn practical stress management tips and the necessity of reflection time to enhance leadership effectiveness.

Connect with Rhonda Ellis on LinkedIn - https://www.linkedin.com/in/leadership-development/

Visit INTOUCH Coaching - https://www.wiseandintouch.com/

00:00 Dr. Rhonda Ellis

00:36 Rhonda's Unique Career Path

01:09 The Importance of Tiny Tweaks

01:44 Rhonda's Journey to Leadership Coaching

04:26 Corporate Wellbeing and Stress Management

06:56 Practical Tips for Wellbeing

08:43 The Power of Asking

11:01 Overcoming Beliefs and Challenges

18:25 Best Leadership Advice

24:23 Upcoming Projects and Final Thoughts

Top Strategic Frameworks - https://www.evanumberger.com/frameworks

#Simplicity #Leadership #Innovation

Music from Chillhop Music - https://chillhop.ffm.to/creatorcred

--

Many businesses struggle with fragmented and inconsistent marketing efforts due to limited time, resources, and expertise. These challenges make it difficult for you to engage the target audience effectively, measure ROI, and sustain growth based on your goals, team, speed, quality, complexities, and budget.

As a Fractional Marketing Advisor with 15+ years of B2B and B2C marketing leadership, plus has helped raise $100MM+ of equity from accredited investors, Fund of Funds, and Family Offices, I can help simplify, unify, and amplify your growth.

Book your 15-minute clarity consultation to see if it makes sense to work together or I'll point you in the right direction - https://www.evanumberger.com/contact

Jay Truitt is a real estate leader in Dallas, Texas. Listen as we weave through the ripple effect that impacts your life and that you can have on others around you!

Jay Truitt is a real estate leader in Dallas, Texas. Listen as we weave through the ripple effect that impacts your life and that you can have on others around you!

Contact Jay - [email protected]

Top Strategic Frameworks - https://www.evanumberger.com/frameworks