Marketing your Private Practice with Kathy C

Simplify Your Private Practice Marketing: Cut Down on Content Creation - Ep. 30


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If you are wondering where the wasted time in your day goes - one reason may be from creating more marketing content than you need to be effective.

It is possible to create less marketing content and make it work better than ever. 

This shift starts by being strategic with your marketing and having a plan that guides you so that you are not creating more content than you need to be effective. Because when you do this, it takes you more time and that time can be better spent in your practice or even your life!  

I’ve tracked 105 marketing assessments I’ve done with clients, and 72 of them were creating at least 50% more content than was necessary - doing things like writing Instagram & Facebook posts that never got used anywhere else or writing an article for their blog and a different one for a newsletter. And these are just two examples.

This is why having a simplified plan is so critical. 

Check out these 5 strategies to cut your content creation and the time it takes to create it, but boost results from your marketing.   

In this episode, you’ll learn: 

  • Why less content doesn’t mean less in the way of results 
  • The ONE thing that helps you cut back on content creation 
  • They type of content that can be used any time to save you time with marketing
  • The cornerstone strategy to creating less content
  • An ideal mix of content that keeps things simple but more impactful


Be sure to check out today’s episode to get ideas for a content creation plan using simple tools and strategies and a focus on efficiency - that will help you achieve your marketing goals without sacrificing your time or energy.


Resources mentioned:

  • Book your seat in the FREE Bootcamp and learn to create your own Consistent Content plan.  https://marketingmomentumbootcamp.com/ 
  • Got questions about your marketing - Sign up for a free Marketing Audit - https://www.pepperitmarketing.com/audit 
  • Access Kathy’s free marketing resources: https://www.pepperitmarketing.com/resources-for-entrepreneurs 
  • Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

I’d appreciate it if you could take a minute and rate and review the podcast on your favorite podcast player too!   

You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/30    

Click here to send Kathy a text message about this Episode


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Marketing your Private Practice with Kathy CBy Kathy Colaiacovo