Sometimes the hardest conversations are the most necessary. In this episode, Kristi Mitchell flips the script and becomes the guest, while sales expert Bryan McDonald takes the host seat. Bryan, partner at On Purpose Growth, helps leaders master sales — a skill many small business owners find intimidating yet essential.

Together, they unpack the often overlooked sales side of business growth. Kristi shares her personal realization about neglecting sales follow-up, and Bryan reveals why following up is more about guiding prospects to decisions, not fearing rejection. They discuss building clear, simple sales processes, trusting the timing of prospects, and leading conversations with direct next steps.

You’ll learn:

• The difference between marketing and sales and why both need attention
• How fear of rejection can sabotage sales follow-up
• Why getting a decision — yes, no, or “need another conversation” — is the goal
• Strategies to simplify and lead prospects through your sales process
• How to balance persistence without being pushy or desperate
• The importance of framing sales conversations as peer-to-peer partnerships
• Ways to build confidence and consistency in your sales outreach

If you want to unfudge your marketing by masterfully integrating sales into your growth process, this candid conversation offers real-world insights and encouragement.

Connect with Bryan McDonald:

• LinkedIn: Bryan McDonald
• Community: On Purpose Growth

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com