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As Latinas, we come from a long lineage of people, especially matriarchs, who lived as one with the land. But it’s a connection that colonialism disrupted in our homelands and that racism and xenophobia in the United States have continued to keep us from.
The disconnection runs so deep that even now, places where our ancestors once lived, cultivated, gathered, prayed, and healed, can feel like areas we don’t belong to when, in fact, they are where we remember and where we become. And there’s something about being separated from that — from a place of healing, from a place of blooming — that feels cruel and intentional. It feels like something we should shamelessly reclaim.
In this episode of Sin Vergüenza by Somos, host and deputy director of Somos Raquel Reichard speaks with
Evelynn Escobar, the founder and executive director of Hike Clerb, an intersectional, decolonial nonprofit, outdoor collective, and hiking club. Since 2017 the Guatemalan-Black American Escobar has created community spaces for queer, trans, and women of color to return, reclaim, and heal in nature.
Throughout the conversation, we explore the barriers that have historically made parks, trails, and other natural spaces feel inaccessible or unwelcoming to racially or ethnically marginalized people, the healing and community that can come from taking up space together, and the ancestral relationship Latinas have to the land. We also talk about what it means to move beyond the idea of “getting into nature” as a lifestyle trend and instead see it as a return, a remembering, and a way of reconnecting with ourselves and one another, even if you don't consider yourself a hiker.
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According to a 2026 study from the Latino Donor Collaborative and Kantar, 61% of Latinas have multiple streams of income. Whether it’s because of economic uncertainty or a changing work culture, more of us are juggling multiple jobs, side projects, and personal brands. And not all of us are pulling it off. At least, not without burning ourselves out. For some, it’s the pressure to end generational poverty for ourselves and our loved ones. For others, it’s about making room for all the professional and creative parts of ourselves that we refuse to fit into a single box.
Whatever the reason, the work — and the to-do list — keeps piling up. So how do we actually do it all without completely running ourselves into the ground? Enter Julissa Prado. As the founder of Rizos Curls, the self-funded, multimillion-dollar haircare brand rooted in culture and community, Prado knows what it means to build something meaningful while balancing all the other pieces of her life. In our first episode of Sin Vergüenza, she gets real about how she manages it all and why doing more doesn’t necessarily mean doing everything at once.
Prado shares the strategies, patience, boundaries, and yes, self-love that have helped her grow Rizos Curls while making space for herself along the way. From a grading system that helps her prioritize the items on her to-do list to only putting on her plate what she’d serve her own figurative daughter, she offers advice for anyone trying to build a career, pursue a dream, care for the people they love, and still have something left for themselves at the end of the day.
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From the publisher's feed
There’s no shortage of rules for how a Latina is supposed to live. Be ambitious, pero no te pases. Make your family proud, but don’t take up too much space. Work hard, but don’t make anyone…
For generations, that word has been used to shame us into silence and keep us in our so-called place. But what if being a sinvergüenza isn’t an insult? What if it’s where you find your freedom?
Welcome to Sin Vergüenza, Refinery29 Somos’ biweekly podcast where Latinas come to figure life out—without shame, judgment, or the pressure to have it all together. Each episode, host Raquel Reichard sits down with a Latina/e expert to unpack the cultural, social, professional, political, and economic forces that shape our lives and hold us back, and offers tools to help us break free from them.
Because to be a sinvergüenza is to live without shame, to take up space, speak your truth, want more, and reclaim the parts of yourself you were taught to hide. In seriously complicated times, Sin Vergüenza is here to help you live more freely and fully, to be more shamelessly yourself.
About the Host:
Raquel Reichard is the Deputy Director of Refinery29 Somos. She's an award-winning journalist, on-air host, and author of Self-Care for Latinas and The Best Love Stories Are Between Friends (July 2027).
Hosted on Acast. See acast.com/privacy for more information.