The COVID-19 pandemic upended life around the world in ways no one could have predicted. Since mid-March, the US has seen panic buying at the supermarket, stay-at-home orders, school closings and more measures all aimed at hindering the spread of COVID-19. And those measures had implications for food purchases and the commercial baking industry. In this episode, Jonna Parker, principal, fresh center of excellence for IRI, and Tim Grzebinski, client insights principal, IRI, shared how consumer buying habits changed in those early days of the pandemic. We hear what bakery categories thrived and what categories didn’t.