Sinead Norenius Raniere is a South-African born entrepreneur based in San Francisco with two successful exits. She is a highly respected leader in the beauty industry. She's the founder and partner at the Pienza Collective which assists clients in navigating the ever-changing landscape of digital marketing with an eye towards influencer and social media strategy and execution. Sinead currently serves as an advisor to the Private Equity Groups and is also chairman of the board for the Bay Area Beauty Association, an advisory board to Formula XO. She also sits on the West Committee for ICMAD and is a long time CEW member. In her spare time, she blogs at The Beauty Seeker.

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