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"Its only worth what someone is prepared to give"
The live auction is still the best way to determine the right buyer and the right price. The popularity of platforms like eBay and  T.V's "Bargain Hunt" indicate peoples' fascination with the 'art'.

The auctioneer is the crucible for all this to take place and their skills make all the difference to trade. 

Our guest is the perfect example of someone with a passionate knowledge of the animals he is selling and the people involved.

Sion graduated from Aberystwyth University in 2017 with a 2:1 agricultural degree.
In November 2020 he was senior auctioneer at St Asaph Livestock Market for Jones Peckover Ltd.
He was voted auctioneer of the year in 2022 and has won at The National Eisteddfod with his singing in that year.

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