Your Numbers Tell On You: What 5,000 Leaders Reveal About Behaviour and Profit
You have done the courses. You have read the books. You show up prepared. And still, in certain rooms, something slips.
Hugh Massie says that is not a skill gap. It is a behaviour gap, and it was wired into you before you were three years old.
Hugh is the founder of DNA Behavior International, a firm serving individuals and organisations in over 125 countries. He is a Titan 100 CEO, a behavioural solutions architect and the author of Financial DNA. He went from a boy who lost his father before his first birthday, to a chartered accountant in Sydney, Singapore and Thailand, to one of the few people who has put a number on something most leaders treat as unmeasurable: how behaviour shows up in the accounts.
His team profiled the executive leadership of the S&P 500, roughly 5,000 leaders, and matched their behavioural styles against company profitability. A four percent lift in one behavioural trait across a leadership team tracked to profits up twenty one percent.
CHAPTERS
0:00 The gap that is not a skill gap
2:02 Boy without a father, reformed CPA, man of influence
3:20 Leaving the CPA path to build something personal
6:55 Why your behaviour is set before you turn three
8:37 The father he lost before his first birthday
12:38 What losing a father does to a boy, and to a leader
16:28 Singapore, where his Sydney style backfired
20:42 Coaching that begins without knowing your starting point
22:46 Approachability, the blind spot in seventy percent of leaders
26:48 Your company eats your financial behaviour
31:45 Four percent more, twenty one percent more profit
33:43 What AI unlocks in behavioural science
39:28 Money energy and the self worth trap
44:53 The first thing to do tomorrow
ABOUT HUGH MASSIE
Executive Chairman and Founder of DNA Behavior. Titan 100 CEO, behavioural solutions architect and behavioural economics pioneer. Author of DNA Behavior Leadership, Financial DNA and Business DNA. His moonshot goal is to inform over one billion people annually by 2030 on how to improve their decision making, performance and relationships. He operates from one belief above all others: behaviour makes money.
hughmassie.com
dnabehavior.com
godna.ai
boyswithoutfathers.org
linkedin.com/in/hughmassie
If something in this episode unsettled you a little, that is good. That is where the work begins.
Sip & Speak is hosted by Samantha J. Best, Executive Presence and Leadership Communication Advisor and a twenty four year veteran of national broadcast newsrooms.
samanthajbest.com
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Apple Podcasts: https://podcasts.apple.com/us/podcast/sip-and-speak/id1808315244
