Interview Begins @ 8:26
In this high-energy episode, hosts Ryan Trimble and Shawn P. Williams sit down with longtime friend and SMU legend Flip Croft Caderao — founder of Cali Sober, the THC-infused mocktail brand shaking up the beverage world.Flip takes us on his unconventional journey from studying theater to running a marketing agency, diving into the cannabis industry and ultimately creating a legal, alcohol-free alternative that’s winning over consumers nationwide.

In this Episode:

• The Cali Sober Lifestyle – what it is and why more people are embracing it over alcohol
• Cannabis 101 – breaking down the differences between hemp, THC, CBD, and marijuana
• Texas Politics & THC – how current legislation could reshape the hemp industry
• Health & Safety – the benefits and misconceptions about cannabis products
• Cultural Shifts – why Gen Z is drinking less and exploring new recreational options

From legislative intrigue to lifestyle trends, this episode delivers an insider’s look at a fast-growing industry — along with Flip’s trademark humor and authenticity.

📍 Episode Highlights:

• “Cannabis has killed the same number of people as unicorns this year: zero.” – Flip Caderao
• Why THC drinks are outpacing craft beer and hard seltzers
• The role of alcohol distributors in the hemp beverage boom
• How shifting social norms are changing the way we party