Celebrate our 100th episode milestone with us as we welcome the ingenious Craig Dubitsky, the mastermind behind iconic brands like method, hello, and eos.
Discover Craig’s latest venture, happy, a new coffee brand developed with Robert Downey Jr. and in partnership with NAMI, the National Alliance on Mental Illness. Hear how Robert Downey Jr.'s exceptional palate played a vital role in perfecting happy's coffee blends and how a shared love for music sparked an enduring partnership.

We explore the collaboration with NAMI and the innovative integration of mental health resources directly into the coffee’s packaging, which aims to provide accessible support for those in need. Learn how this partnership transcends typical charity efforts by embedding meaningful mental health resources within the very fabric of the brand.

Craig-isms

• "Brew and Improved"
• Beautility - Beauty plus Utility
• FONT - Fear of Not Trying
• Don't just sustain the environment, improve it!

happy products
NAMI - National Alliance on Mental Illness

Please follow us on social media, share this episode with loved ones, and remember to celebrate happiness whenever and wherever you can! Here's to a hundred more episodes filled with creativity, connection, and inspiration!

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