Sir John Hegarty is an iconic figure in advertising. His career goes back to the 'Mad Men' era of the 1960s and triumphs include his creation of the "Vorsprung Durch Technik" line for Audi. He's also the co-founder of The Garage Soho, an early stage investor and brand builder.

In this episode we talk about:

• The challenges of marketing in an ad-skipping era
• Why start-ups should create a movement, not a company
• The evolution of the advertising industry from the 60s to today
• How technology unleashes creativity, but why a good idea always works
• Audi's first reaction to "Vorsprung Durch Technic" 
• How to apply for investment by the Garage Soho

For more interviews, news and analysis pick up the Evening Standard newspaper or head to standard.co.uk/business

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