Six weeks after quitting WPP, Sir Martin Sorrell became the head of S4 Capital which is intended to acquire marketing firms. It's first acquisition is MediaMonks, a digital production company.

Nielsen launches a new survey called MediaTech Trender will will identify people's perceptions of emerging devices and services, including smart speakers and VR, among others. The survey will be conducted quarterly.

TapClicks has raised $10 million dollars which it will use to build AI and machine learning into its analytics platform.

Mopinion, a customer feedback software company, has created and launched Survey Marketplace which is a library of templated online surveys.

Wunderman, which is owned by WPP, has acquired a majority stake in Emark.

Leger has increased their team. Sandie Sparkman has taken on the role of EVP of Client Solutions as well as five people.

Benoit Tanzer has returned to Ipsos as Global Service Line Leader for Brand Health Tracking.

Adsquare has added three senior leaders to their ranks: Michael Schlueter will be VP of Platform Partnerships & Strategic Projects; David Fieldhouse will be the UK Managing Director; and, Candice McDonald will be the US Sales Manager.

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