Sir Martin Sorrell's success has always been built on anticipating what's next for an advertising industry that must continually reinvent itself. His company, S4 Capital, has had quite a year with seven acquisitions to date since the first Covid-19 lockdown began last March. This includes two recent US acquisitions in early January: integrated media agency Decoded and marketing agency Metric Theory.

Today we’re talking with him about his views of the advertising and marketing business, new geographic balances and what’s ahead for an industry that needs to validate growth.