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Sir Richard Branson shares his most notable failure: an aggressive misstep in Times Square that placed Virgin Cola in the crosshairs of Coca-Cola and led to the swift retail disappearance of Virgin Cola. Branson also tells of his optimistic approach to life and especially business opportunities.
By Graham Bensinger4.8
235235 ratings
Sir Richard Branson shares his most notable failure: an aggressive misstep in Times Square that placed Virgin Cola in the crosshairs of Coca-Cola and led to the swift retail disappearance of Virgin Cola. Branson also tells of his optimistic approach to life and especially business opportunities.

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