Inside the OceanGate story, we look at how marketing, branding, and carefully crafted messaging shaped public perception of the Titan submersible. Together with Daphne Werring, we break down how risk was reframed as innovation, and how that narrative ultimately collided with reality. This episode explores the gap between what was promised and what was actually built.

What does it take to become the go-to designer for executive teams at companies like Salesforce, Nike, and Microsoft? Aurie Singletary breaks down her decade-long journey through agency work, in-house roles, and now freelancing. We get into the craft of visual storytelling at the highest level, the realities of going independent, and a candid conversation about what AI can and can't do in the design space right now.

In this episode, we sit down with marketing strategist Liana Hakobyan to break down the AI marketing shift from someone who’s been working in the space since before the current AI boom.She shares insights from building AI startups, working with global brands, and leading strategy for AI companies, plus what marketers are getting wrong about AI today and how to stay ahead.

Algorithm updates come and go, AI is reshaping search, and the rules keep changing...But there are some things that Google will absolutely refuse to let go of that you need to make sure that you have on your radar! Tania Miranda (Global Head of SEO and Content) joins us to share what those things are, how she's adapting her strategy for a world where AI generates the answers, and the advice she'd give herself on day one of her career.

Decades of corporate PR spin, one legendary lawsuit involving scalding coffee, and a footlong that was very much not a footlong. This week we're unpacking how brands have used media to shape narratives, shift blame, and protect their bottom lines. Time to cringe and unpack (in that order)!

47 million new subscribers from India alone. $10 million in chocolate sales in 72 hours. MrBeast's marketing machine is genuinely impressive... but so are the red flags. All we can say is, we wouldn't want to be working for the guy. Tune in to find out why.

Irina has lent her skills to some of the world's biggest brands, and now she's lending them to us as we explore what makes them stand out. Today we're bantering about brand impact, her marketing hot takes, and Irina's personal journey that brought her to where she is today. Full speed ahead!

Reputation management and SEO are more connected than most marketers realize... and getting it wrong can cost your business big. Shane Barker, founder of TraceFuse.ai and a marketing expert with over 20 years in the game, joins us to talk about how reviews impact your search visibility, how AI is changing the way we manage online reputation, and what it really takes to build and scale a marketing team that wins.

Prestige branding matters a lot in an industry where the optics of your success man everything! In this podcast we explore how the Enron scandal actually had a lot to do with great marketing...until reality caught up with it.

Billy McFarland sold a dream- supermodels, private islands, gourmet food...and delivered soggy sandwiches in a disaster tent instead. We break down exactly how Fyre Festival duped 300 million people in 24 hours, why influencer marketing made it unstoppable, and the absolutely unhinged saga of Fyre Festival II.