Building a purpose-led business that changes lives — with The Big Sister Experience

This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia.

Kritz and her sister Bianca have built one of Australia’s most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don’t have to be mutually exclusive.

In this episode, Mia and Kritz unpack what it really takes to build a purpose-led business that lasts: how to price impact work fairly, say no to misaligned opportunities, and keep your values intact as you grow. They also explore the hidden costs of “doing good,” why following your gut in business is underrated, and how emotional storytelling can connect — without crossing into oversharing.

The big takeaway: Purpose isn’t enough — structure, sustainability, and self-awareness make it work. When you charge what you’re worth, protect your team, and stay aligned with your mission, you don’t just make an impact — you make it last.

🎧 Press play if you’re building a heart-led business, trying to balance mission with money, or simply need a reminder that you can scale without selling out. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ The difference between a social enterprise and a charity (and why Kritz and Bianca chose independence)

✨ How to price purpose-driven work without guilt or burnout

✨ The surprising marketing wins and flops of working in the education space

✨ Why storytelling works best when you’ve processed the lesson — not while you’re still living it

✨ How to balance heart, hustle, and human impact in a crowded wellbeing market

✨ The role of intuition in marketing and partnerships — and when to trust your gut

✨ How The Big Sister Experience keeps its brand authentic and evolving while staying true to its mission

Connect with Kritz:

Website: https://www.bigsisterexp.com/professional-learning-for-educators

Instagram: https://www.instagram.com/bigsisterexperience/#

LinkedIn: https://www.linkedin.com/in/kritz-sciessere-0030611b1/?originalSubdomain=au

Connect with Mia:

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Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

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