In this episode, Alex King, Managing Director at Nice and Serious, shares what it takes to grow a creative agency without losing sight of purpose. From the agency’s unique “Moral Compass” process for choosing clients to the realities of leading through a challenging market, the conversation explores how values, culture, and commercial growth can coexist.

We also dive into Alex’s career journey from client services to managing director, the evolving role of account management in modern agencies, building a collaborative agency culture, and the realities of leadership, motherhood, and flexible working.

Plus, we discuss:

• How Nice and Serious approaches B Corp certification
• Why agency culture needs to evolve
• The importance of empowering teams beyond traditional roles
• Creating space for creativity, purpose, and sustainable growth

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Katie Lee, CEO of Starcom and WACL Vice President, shares a candid look at leading through change in today’s agency world.

From stepping into a new role to navigating industry shifts, she explores how leadership is evolving and how we can better support women across the industry through WACL’s work.

A conversation on change, leadership and building stronger, more inclusive agencies.

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In this episode of Sister Sessions, Jenny Kitchen CEO of Yoyo Agency shares her journey of building an agency rooted in creativity as well as sustainability.

As an early adopter of B Corp certification, Jenny discusses how sustainable practices, strong governance, and purpose-led decision-making have shaped the agency’s growth and long-term success.

The conversation covers achieving B Corp status, balancing purpose with profit, and the impact of AI on the future of agencies.

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In this episode of the Women in Agencies podcast, join the engaging conversation with Elizabeth Willetts, Founder of Investing in Women, a recruitment business focused on flexible and part-time job opportunities in the UK.

 Elizabeth shares her personal journey of overcoming redundancy and transforming it into a mission to help others find flexibility in their careers. This episode covers critical points including the evolving attitudes towards part-time work post-Covid, barriers employers face when considering flexible hours, and the productivity benefits of non-traditional work hours. 

Elizabeth also discusses the cultural aspects of flexible working environments and how they can be effectively managed. 

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Dive into this episode with Nyree Ambarchian, co-founder of purpose-driven communications agency Jack & Grace, as she shares her journey from agency disillusionment to building a business that challenges the norm.

Discover how Nyree is redefining agency life through progressive flexibility, salary transparency, and a focus on value-aligned client relationships. She shares how Jack and Grace is creating a more inclusive, sustainable way of working-without compromising on success.

From rethinking traditional structures to building a purpose-led business, this episode explores what it really takes to create a fairer future for agency work.

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Explore the evolving dynamics of agency leadership with Alison Rattary-Clarke, Joint Managing Director of Fall Off The Wall. In this insightful episode, Alison shares her journey as a female leader in the creative production industry.

Key topics include:

• The impact of employee ownership on agency culture
• Strategies for effective remote teamwork
• The integration of AI into creative processes

Discover how Alison and her business partner navigate challenges and foster collaboration within their agency.

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Delve into the nuances of agency life with Hannah Partridge, Client Services Director at Seen Studios.

In this episode of Sister Sessions by Women in Agencies, discover the importance of purpose-driven work and B Corp certification.

Key topics include:

The role of purpose in agency operations

Strategies for building client trust

Navigating industry challenges and fostering sustainable growth.

Want to build your network? Join Women in Agencies – womeninagencies.co.uk

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Explore the journey of Julia Linehan, founder of Digital Voice PR Agency, on how she successfully scaled her business while implementing an innovative remote work culture.

Gain insights into the unique hiring strategies that have bolstered her agency's success.

Key topics include:

- Overcoming challenges of growing a remote team

- Importance of culture and values in staff retention

- Adapting service offerings to client needs

- Balancing business growth with lifestyle choices

Want more support? Join Women in Agencies – womeninagencies.co.uk

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Join us in an engaging conversation with Rosie Robertson, Client Service Director at Untold Fable, as we delve into the world of diverse creative production in agencies. 

Discover how technology and diversity intertwine at Untold Fable, a global production studio, to democratise access to production briefs and the importance of working with local talents. 

Key topics include: Rosie's inspiring journey from a social media intern to a leadership role, navigating agency buyouts, and the role of AI in modern content production. 

Don't miss insights on building trust with clients and future growth plans at Untold Fable. 

Want more support? Join Women in Agencies – womeninagencies.co.uk.

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In this episode of the Women in Agencies Podcast, we’re joined by Madeline Yervant, Client Services Director at 400 Communications, a B-Corp accredited design agency focused on purpose-driven work.

With nearly two decades of experience in the creative industry, Maddie shares her journey through the agency world — from project management roles to leadership — and how relationships, mentorship and curiosity have shaped her career along the way.

We talk about the realities of agency life, including how networking is less about working a room and more about building meaningful professional relationships. Maddie also shares how 400 Communications has built a culture rooted in respect, collaboration and impact, and what it really means to operate as a B-Corp agency.

The conversation explores:

• How agencies can build healthier, more supportive workplace cultures
• Why mentorship and peer learning are essential for developing talent
• The role of purpose-driven work in motivating teams and producing meaningful results
• The evolving opportunities for women in creative and client services roles
• Why growth doesn’t always mean getting bigger — sometimes it means getting better

Maddie also reflects on the importance of advocating for women in leadership, creating opportunities for others, and fostering workplaces where people feel heard, valued and empowered.

• If you’re working in an agency or building your career in the creative industry, this episode offers thoughtful insights on leadership, culture and creating meaningful impact through your work.

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