In this episode, Heba and Nira dive deep into the journey of their former business venture, The Four Fat Ladies bakery – TFFL – which they launched from their shared passion for cooking. From the early days to the hurdles of scaling up, they share the highs, the hard truths, and the valuable lessons learned. What started as a dream became an intense lesson in business, family, and resilience. Together, they discuss the challenges of balancing sisterhood and business, their very different approaches to decision-making, and the impact of unforeseen challenges like COVID-19. Hear their unfiltered take on what it means to start and exit a business, and how “failure” is often the best way to grow. They leave listeners with advice for entrepreneurs on navigating partnerships and, above all, prioritizing relationships.