In this episode, Chad Jeffry (South Vegas City Lifestyle) and Crissie Bown (Henderson City Lifestyle) dive into the pros and cons of chasing viral moments in social marketing. While going viral can skyrocket brand awareness and drive traffic, it can also be unpredictable, short-lived, and difficult to convert into long-term success. We explore real-world examples, the potential risks, and smarter strategies for creating sustainable growth in today's fast-paced digital landscape. Tune in to learn when it’s worth the chase—and when it’s not!

Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) sit down with Christine Maddela, a multiple Emmy and Murrow award winning journalist, producer, writer, brand strategist, media coach, as well as owner and founder of Storyville RD, a full-service video production & media consulting company, to discuss the power of storytelling.

Apricot Lane Boutique Owner, Brooke Taylor, sits down with the City Lifestyle | Vegas Edition podcast to share her story.

City Lifestyle publishers Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) discuss how to using tracking across marketing and advertising campaigns, even detailing how to track across mediums, to set up and evaluate for success.

City Lifestyle publishers Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) talk about common challenges when starting a new campaign, specifically how long it may take for results to begin to develop.

Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) share their experiences in media, and why it's important to be a strategist and not just a salesperson.

Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) discuss the importance of understanding your target demographic, and why they more than likely don't share the same habits and demographics as the business owner.

Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) discuss why there is a strong misconception around advertising and being ineffective.

Crissie Bown (Henderson City Lifestyle) and Chad Jeffry (South Vegas City Lifestyle) share a little about City Lifestyle's presence here in the Las Vegas market.