Rick Weddle: Welcome to Site Selection Matters, where we take a close look at the art and science of site selection decision making. I’m your host, Rick Weddle, President of Site Selectors Guild.
In each episode, we introduce you to leaders in the world of corporate site selection and economic development. We speak with members of the Site Selectors Guild, our economic development partners, and key corporate decision-makers to provide you with deep insight into the best and next practices in our profession.
In this episode, we have as our guest, Bob Hess, Vice Chairman for Global Consulting with Newmark. Today, Bob will talk with us about the daunting task of stay versus go location decisions for companies. More specifically, we’ll talk with Bob about the dynamics of such important corporate decisions, their relevance to communities, and the challenge of responding correctly when facility retention is on the table. Join me as we welcome Bob Hess to Site Selection Matters.
Bob, the premise behind today’s discussion is the challenge that a single facility stay versus go decision presents for both companies and their location communities. Take a minute, if you will, to explain exactly what you’re talking about and what you mean by a stay versus go decision.
Bob Hess: Well, thanks, Rick, for the opportunity to talk about this. In my career, which is 30 years plus, this has probably been the most common form of researchable problem that I’ve been involved with and I would bet many people in the location consulting business would say the same.
Often, they’re very, very confidential, so I guess the best way to talk about what we mean by stay versus go would be an example. Many, many decades ago, remember the UPS headquarters, they were in Connecticut. And at some point the UPS had to decide whether it needed to stay in Connecticut or go somewhere else for lots of reasons, customer issues, access issues, changing issues already regarding talent.
The community’s changing, the markets are changing, so companies are always looking at the issue of, in a single facility with inside of a footprint, though, a footprint or a portfolio of facilities, lots of triggers there, push and pull factors, obsolete facility, leases that expire, it could be capacity issues, even image issues, companies are always looking at, is this facility aligned with my business? Is it meeting, you know, our cost and quality objectives? And there’s border wars, there’s plenty of issues around, you know, people that are…you have a facility at one side of the border of one state or the other and there’s a lower cost structure there.
So whether it’s different asset types, all these companies are looking at, should they stay or should they go? Is the grass greener on the go side? And by the way, is there enough compelling evidence for the company to see in a new location, to manage all the business disruption that typically would result from a relocation or a go decision?
Rick: Looking forward to unpacking that whole set of questions you laid out there, Bob, but let’s start out by saying, sharing or discussing the types of facilities that you might see most often impacted by such a decision.
Bob: Great question. So let’s start with the ones that are really visible in the marketplace. I mentioned the UPS back in the ’90s. What about Boeing? I remember the Boeing headquarters project, that was very, very visible. They decided to make that pretty well known in the marketplace what they’re doing. Should they stay in Seattle or should they go somewhere else?